Sunday, 27 June 2010

Is Facebook the new AOL?

Perhaps one day Facebook will rule the web in the way that AOL used to and Google does now. There are some interesting ways of connecting websites with Facebook. You can add a Like button to your site - see top right of this page. This is not to be confused with adding a Like Box for liking your Page. When a visitor Likes your website this is posted to their Wall and their friends Walls providing great promotion and a likely increase in visitors to your site.

But that's not all. You can also add your website to Facebook's Search so that it appears in Facebook results, as well as the web results from Bing. With 500 million users on Facebook this should also help drive traffic to your site. To see what I mean search Facebook for "Intranet Future". You'll see my Page but also a link to this website.

This new technology known as Open Graph raises some interesting questions. Will we all be using Facebook Search one day as we use Google today? Or is Facebook the new AOL?

Whatever the answers what's certain is that this is a area that those working in Search Engine Optimisation (SEO) will have to get up to speed on.

Sunday, 20 June 2010

How social media benefits a small business



Milan Račić, CEO of Indium and strategic advisors to Milkfed Media, owners of www.fertilityflower.com talks to Jonathan Pollinger of Intranet Future, a social media consultancy based in Cheltenham, about the benefits of social media for a small business.

How social media benefits a small business
Originally uploaded by Jonathan Pollinger